If you’ve been around the Internet for more than a few months, you’ve likely heard of SEO or Search Engine Optimization. The goal of SEO is to make your website content easy to understand for both people and search engines. While search engine algorithms have become increasingly complex as of late, they still can’t understand a web site in the same way as a human. SEO, also known as Search Engine Optimization ensures that your website is properly configured for search engines, as well as human consumption. At Einstein SEO, we’ve been working with clients in Minnesota for over a decade, helping them to ensure their websites are properly optimized for today’s consumers as well as today’s search engines.
Limits of Search Engine Technology
All search engines operate using the same basic principles. Automated search robots crawl the web, follow links and index content into massive databases operated by large search engines like Google and Bing. While they use a variety of artificial intelligence to accomplish this task, their technology is not perfect. There are a variety of technical issues that can cause major issues when trying to get your content seen by the major search engines. We’ve listed a few of these issues below:
- Forms – Search engines aren’t good at completing login type forms, so any information behind these forms may not be indexed.
- Poor link structure – If a site’s link structure isn’t easily understandable by search engines, they may not be able to index a website’s full content.
- Duplicate pages – Websites that utilize certain CMS (Content Management System) platforms can create duplicate versions of content, which is looked at as a major problem for search engines that are looking for original content.
- Non-text content – While search engines are getting better at deciphering non-text content, certain file formats are still difficult for search engines to index.
Ensure Your Content is Seen by Partnering With Einstein SEO
Getting the technical details of SEO right is absolutely paramount to the success of your website online. If you’re unsure of where to start and you don’t feel like you’re getting the most out of your online presence, it’s time to call the SEO Experts at Einstein SEO today. With more than a decade of experience helping Minnesota businesses make it to the top of the major search engines, we stand ready to help you and your business succeed online. Give our team a call today at 763-951-2200 to setup a free consultation with one of our Minnesota SEO experts.