Search Engine Optimization

Search engine optimization (SEO) is the practice of making your website ready to be indexed by Google, Bing, Yahoo, and others, as well as improving the visibility and rank of a website in search engine results.

Why Does My Web Site Need SEO?

SEO is the key to web sites being found by people searching online.

In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive. SEO has been proven to be one of the most cost-effective forms of internet marketing available. Einstein SEO is a leader in the science of search engine optimization and our clients have achieved a very high ROI – Return on Investment – from using our internet marketing services.

Flash websites are not found by internet search engines.

Have you ever wondered why your fine looking website with interesting graphics, photos, video, and copy never gets any internet traffic? The short answer is that your website is not optimized for search engines. The long answer is search engines are very technical and employ programs called "robots" that constantly search the internet for content related to "keywords". The content they find is associated to specific keywords and stored in massive databases. It is these databases that you are searching when using your favorite search engine. When you have a website that is mostly graphics and flash, you are not being indexed nearly as much. You can have an attractive website that is optimized, if your website developer knows what he or she is doing.

Other SEO Techniques

Increase your web site's grade.

Search engines can index your site's information, and still not give you high rankings, or penalize, for not being a source of information, having uninteresting or uninformational content, or bad web site design/development problems. We combat this by using:

  • Link Building - Links from relevant, informational sites that point to yours in a 'follow' anchor link. Also avoiding link farms, and spammy links (these can actually hurt you rather than help you).
  • Quality Content - Information that is concise and to the point, structured for ease of reading for humans, and in a hierarchy that is easy for search engines to understand.
  • Search Friendly Design - Sites built with up-to-date web standards, fast load times, without unnecesary 'junk code', and the ability to be visually captivating to users without being unreadable by search engines.