Two of the most effective marketing tools for your website and/or your business continue to be best when combined. Search engine optimization (SEO) helps you drive traffic to your site and Content Marketing keeps your audience coming back with content that interests them. There is no real challenge to this argument, most experts agree that these tools work well together to achieve optimal results. The trick is using content marketing and SEO in a way that will yield the best possible results. Here are some simple hints:
- Use keywords and phrases: Keywords are extremely important for getting users to your site. Matching words in your content with the words that your audience searches for can be difficult but can be one of the best strategies for increasing traffic to your site. You should not only use keywords, but longer key phrases can help increase your rankings. You should plan to use these keywords in several places on your site including in your subtitles, but not so frequently that it is forced.
- Use Titles and Meta Description Tags: These are also very important in that they serve as a headline for your site. Specific strong content is key here as this is the first impression for your site and the better it is, the more users will click to view more content.
- Write strong content: If your website content is strong, people will continue to visit and engage in your site. Give users opportunities to interact with the material, sign up for newsletters, answer questions, and you are more likely to increase traffic to your site. Ultimately, good content will be your strongest tool for getting and keeping users interested in your site.
Einstein SEO Helps You Drive Traffic To Your Site
With competition constantly getting stronger and more diverse, it is imperative that you use these tools to keep traffic coming to your site. Einstein SEO can get your website to the top of all the major search engines including Google, Bing, Yahoo. We use only white-hat search engine optimization techniques, not the shortcuts that some other companies use (spamming, shortcuts, etc.). This will keep your site at the top of the search results and keep driving traffic to your site. We are a search engine optimization company located in Coon Rapids, Minnesota, launched over 12 years ago. Contact us at (763) 951-2200 for more information about how our team can help yours!