We are all aware of the vast and significant changes our culture has experienced as a result of the internet over the last 20 years. This evolution has left marketing experts scrambling for ways to keep their business on the map in new and innovative ways without falling behind the newest online trends. In just the last few years, the industry has seen a dramatic shift to the majority of customers using their mobile devices and smartphones to shop and get information that they used to get from their PCs. How should businesses adapt? Developing a mobile friendly website is one of the most important components in a current marketing plan. Users want to get their information fast, no matter where they are and they need to be able to view websites on their smartphones and mobile devices.
Benefits of Developing A Mobile Friendly Site
The benefits of creating and maintaining a mobile friendly website are huge. In fact, it is one of the single most important marketing strategies right now to increase your customer base and keep your current customers happy. Here are some of the many benefits of developing a mobile friendly website for your business:
- Developing these mobile sites are relatively inexpensive and fairly easy to do: The key is to make sure that your content can be read easily on a smaller screen and that the site is fast. Your customer will want to move through your site quickly and your site will need to be able to keep up with this traffic.
- Staying current will help you compete with other mobile sites: If your competitor has a mobile site but you do not, you can expect customers to gradually move toward the competition. Spending the time and money to develop your own mobile site will keep you ahead of the competition.
- Allows you to track your customer information: Mobile devices have GPS and you can learn a lot about your customers by using this feature when tracking the users of your mobile site. A mobile site will also help your SEO ranking.
- Strong User Experience: Current technology allows for a very positive experience for mobile site users and this will reflect positively on your business and your brand.
Use Your Mobile Site To Increase Your Search Engine Optimization
Einstein SEO specializes in getting your site to the top of search engines like Google, Bing and Yahoo by using trusted techniques and strategies (no shortcuts or spamming). If you have recently launched a mobile site or would like to make sure that your site is doing what you want it to do, let our experienced team at Einstein help. Give us a call at 763-951-2200 for more information.
