When your content is intriguing and attention grabbing, it will bring traffic to your web page and turn your target audience into customers. That’s why constantly adding new content on your website is crucial for SEO rankings. Search engines are always evolving and looking for new and relevant material for users making content updates that much more important.
The most efficient way to add new content to your web page is by blogging. Writing blog entries means that your site will have more pages indexed with Google which helps your SEO ranking. When you write new content, Google will come back to your web page more often.
In short: Google loves new content
Below are 5 fundamental reasons why using blogs to add new content is key to SEO:
1. Blogging showcases your knowledge
Creating new and invigorating content allows you to show how much expertise you have in your field to your audience. Blogging also gives you the ability to write content that is helpful to your audience.
Almost as important as a website is an updated blog. Your website is your business card, and the blog is the conversation that keeps going and going.
2. Build Trust with your audience
Blogging gives potential clients the ability to explore and get to know your business at the pace they choose. Blogs also build credibility for your website to let people know you are not a scam. Keeping blogs updated shows that you are serious about your business.
3. Give your social media websites more purpose
Incorporating social media with your blogs can help spread the word. You can break up a top 10 tips post into 10 separate tweets that link back to your post.
4. Blogs give your audience a reason to stay on your site
When your blog has interesting and informing content, your website visitors will spend more time on your site reading . The more time visitors spend on your website, the more they will learn about your business and what you have to offer. When you offer more than just goods and services to your clients and start offering resources as well, your website will become more relevant than your competition.
5. Make sure your audience comes back
Even if potential customers are not ready to book you yet, give them a reason to keep you on top of their minds when it’s time. Staying on top of new content with blogs will keep your audience coming back to get updated on the newest material.
Blogging is one of the best things you can do for your business. It helps keep your web site filled with relevant content, and keeps your target audience coming back to learn more.
If you have any questions about blogging, contact Einstein SEO (763) 951-2200 today!
