Sure, just about anyone can hack together some type of web site these days, with one of the variety of free tools that are available online. While this may be ok for a simple personal website, when you’re talking about the image of your entire company, you need something that looks professional, helps to drive leads, and ultimately can contribute to the growth of your business. At Einstein SEO, we’ve been providing MN web design services for over 12 years, and in this time have helped hundreds of businesses improve their presence online.
Keys to a Well Designed Web Site
There are a number of key components of a well-thought out and executed web design project. If your company is just getting the ball rolling when it comes to a redesigned website, keep the following tips in mind.
- Importance of original content – While you may be thinking about the colors, and the overall design of your website, the content is just as important. Don’t make the mistake of some companies and copy content from other sources. This can get you in big trouble, and is frowned upon by the major search engines like Google, Bing and Yahoo.
- Think about usability – Another important part of a professionally designed web site, is usability. You want your potential customers to come to your site and easily browse around to find what they’re looking for. If they have a hard time loading your site, or can’t find what they’re looking for, they’ll quickly leave your site and head to one of your competitors. A reputable MN web design company will help you address bounce rate, which is the time that it takes for the average user to leave your site after they arrive. Ease of use is another critical element of how well your website will perform with the major search engines.
- Power of Search Engine Optimization – While a well-designed web site is great, your marketing should not stop there. It’s important, especially in a competitive industry, for you to utilize search engine optimization to help boost your search rankings. Einstein SEO has provided search engine optimization as well as MN web design services for well over a decade, and would be happy to work with your company.
- Be a social butterfly – Social media is incredibly critical in today’s world to build your brand online. Social media management is important to ensure you’re getting the message you want out to your past, current and potential customers. Einstein SEO can help you with crafting a social media strategy that will help increase traffic to your website, and build your overall brand.
Turn to Einstein SEO for all Your MN Web Design Needs
As you can see, being successful online is much more than just throwing up a simple website and calling it a day. An effective internet marketing strategy involves a multi-pronged approach which includes sound web design, content marketing, social media marketing, search engine optimization and much more. If you’re not up to the task of providing all of these services for your business, turn to Einstein SEO by calling 763-951-2200 today.