The Evolution of SEO – Part 2

Evolving SEOAs detailed in Part 1 of The Evolution of SEO, we saw the introduction of the internet and the beginning stages of search engine optimization (SEO). The big search engines like Yahoo and Google were formed and began to regulate how content was used through searches. As we will see in Part 2 of The Evolution of SEO, partnering with an SEO company that has their pulse on the ever changing SEO industry is very important for the success of your website. If you need assistance with SEO so that you can focus on other areas of your business, Einstein SEO is the team for you!

Continuous Changes to Search Engine Optimization

  • A New Decade (2010-2012) – During this time, rankings became a new way to evaluate SEO. Focusing on relevant, user-centered content was required in order for websites to succeed in getting to the top of search engines. As an example for the rest, big companies like J.C. Penney and Overstock, were dinged because they did not comply with these new regulations. At Einstein SEO, we took notice and made sure that we were compliant in all areas of SEO.
  • The Present – Mobile friendly content became a big hit because of the boom in cell phone advancement and the profound increase in internet accessibility. Websites that were not mobile friendly have lost ground in the eyes of Google. Einstein SEO has continued to adjust the way we share content to ensure that we take advantage of people across the globe having a cell phone in their hand the majority of the day! Personalization and relevant content is key!
  • The Future – There really is no telling what exactly will happen with SEO going forward. What we do know is that Google will continue to favor content that is high quality and personable. Users do not want to waste their time searching for generic items. Their expectation is that in just a few keywords within the search box, they will be able to find exactly what they are looking for on the internet. Regulations will continue to strengthen in the future, so it is important to not cut corners with content.

Einstein SEO is committed to changing with the Evolution of SEO. Helping our customers get to the top of the search engines is our number one goal, however, we will not achieve this goal unethically. If you are looking to boost your search exposure on the internet and want to put your faith in a team that is willing to adjust with the time and stay compliant in the future, Einstein SEO is the team for you. Give us a call today at (763) 951-2200 to learn more about our search engine optimization pros!

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